Launch and collect
Share a Lemma study and understand what participants experience when they complete it.
Launch work is about getting the right people into the study with the right expectation.
A Lemma study should feel like a lightweight link for participants, but it can collect evidence closer to a short interview. Set that expectation when you share it.
Launch Checklist
Confirm the study goal
Before sending the link, check that the title, prompts, format, and follow-up depth match the decision you need to make.
Choose the audience
Send the study directly, or use Contacts and Segments when you need a managed participant list.
Explain the commitment
Tell participants what the study is about, why their answer matters, and whether they should expect a text or voice conversation.
Monitor responses
Use the study Responses table to see completed sessions, summaries, transcripts, and answer columns as they come in.
Send a study link
Share the participant-facing study URL and avoid sending preview or internal app links.
Understand respondent experience
Know what participants see so your invite copy is accurate.
Target a segment
Use segments when the right audience is defined by contact data.
Monitor sessions
Check response status, summaries, transcripts, and answers after launch.