Reach The Right People
Segments
Use filters to create reusable audiences for studies.
Segments are filtered groups of contacts.
Use them when you want to target a reusable audience instead of manually selecting participants each time.
What segments are for
Segments help you send studies to:
- customers in a plan tier
- users in a region
- contacts with a role or function
- beta testers
- people subscribed to a topic
- contacts matching custom properties
Before creating segments
Define useful properties first. Properties appear automatically in the segment builder.
Next step
Use topics when participants should be able to opt in or out of study categories.