Reach The Right People
Properties
Store custom attributes on contacts and use them in segments.
Properties are custom attributes stored on contacts.
They appear automatically in the segment builder, so they are useful for targeting and organizing audiences.
Property types
The audited property form supported:
- string
- number
- date
- boolean
- enum
- text_long
Good properties
Good properties are stable and useful for targeting.
Examples:
- role
- company_size
- plan_tier
- region
- customer_stage
- beta_member
Avoid creating properties for one-off notes that will not be reused.