Run your first study
Create a Lemma study, collect responses, and open the first output.
This guide gets you from a blank workspace to a study that is ready to collect responses.
Use it when you want to replace a qualitative form or run an adaptive interview. Use a standard form builder when you only need a simple signup form, payment form, file upload, or quiz.
You will create one study, choose how participants answer, set follow-up depth, and know where to review sessions and outputs after participants respond.
Before you start
Write the decision the study should support.
Good examples:
- Which onboarding problem should we fix first?
- Which leads are worth a sales call?
- What caused recent churn?
- What customer proof should we use in a case study?
Avoid broad goals like "customer feedback" or "market research." Lemma works better when the study has a decision to support.
The Fast Path
Open New Study
Use New Study from the sidebar.
Choose the interaction format
Pick Text conversation or Voice conversation.
Use voice when the answer is likely to be richer spoken aloud. Use text when participants need to answer asynchronously in writing or when voice is not appropriate.
Choose follow-up depth
Pick Quick pulse, Standard interview, or Deep dive.
Use more depth when the study needs reasons, examples, objections, tradeoffs, and trust signals behind the first answer.
Add a brain dump, upload a guide, or choose a template
You can start from:
- a brain dump describing the audience, workflow, tools, what you want to learn, and constraints
- a PDF discussion guide
- a template such as Customer Discovery, Customer Satisfaction, Product/Service Feedback, or Employee Experience
Know where results appear
After participants complete sessions, open Responses for the table, Doc for the generated research document, Slides for the presentation-style output, or Chat to ask the Research Agent questions about the study data.
What good looks like
A good first study should produce more than rows of answers. It should help you see:
- who responded
- what they said
- the summary of each session
- the transcript behind the summary
- repeated patterns across participants
- quotes and evidence that can support a decision
Next step
Read Design the study before creating anything important.