Design the study
Turn a business question into an adaptive text or voice study with useful follow-ups.
Design work in Lemma starts with the decision you want to support, then turns that decision into a study participants can complete without a live interviewer.
A good Lemma study does not ask every possible question. It gives the AI interviewer enough context to pursue useful reasons, examples, objections, tradeoffs, and quotes.
Choose A Starting Point
Start from a goal
Write what you want to learn, who should answer, and what decision the study should support.
Use a template
Start faster from common workflows like discovery, satisfaction, product feedback, or employee experience.
Upload a discussion guide
Bring an existing PDF guide into Lemma when you already have a research plan.
Write starter questions
Give the interview enough structure without flattening it into a static form.
Make The Key Design Choices
Choose text or voice
Voice is better when tone, story, hesitation, and detail matter. Text is better when participants need a quieter or lower-friction written path.
Choose follow-up depth
Quick pulse is for a light signal. Standard interview is the default. Deep dive is for higher-stakes decisions that need more probing.
Guide the follow-ups
Tell Lemma what counts as useful evidence. Ask for examples, constraints, failed attempts, tradeoffs, or the next action you need to decide.
Test before sharing
Preview the experience and check whether the prompts would produce usable evidence, not just complete responses.
