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Reach The Right People

Topics

Define subscription categories participants can opt in or out of.

Topics are subscription categories for participants.

The app describes them as categories participants can opt in or out of. Distribution can use topics to gate sends to relevant audiences only.

The Lemma Topics settings screen.
Topics are useful when different contacts should receive different kinds of studies.

Create a topic

The topic form includes:

  • key
  • label
  • description
The Lemma New topic form.
Use a stable key and a human-readable label for each topic.

Examples

  • ux-research
  • pricing
  • beta
  • customer-stories

Next step

Use properties for attributes that should live on a contact record.

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