Start from a goal
Turn a business question into a Lemma study that can guide adaptive follow-up.
The goal is the anchor for a Lemma study.
It tells Lemma who you want to learn from, what decision the study supports, and what details are worth probing during the conversation.
Write the decision first
Before you create a study, finish this sentence:
We need these responses so we can decide...
Examples:
- which onboarding problem to fix first
- whether a lead is worth a sales call
- what caused recent churn
- which customer story has the strongest proof
- how buyers describe the pain in their own words
Add the goal to the brain dump
The New Study screen includes a brain dump field for the audience, workflow, tools, what you want to learn, and constraints.
Weak:
Get customer feedback.
Better:
Understand what confused new customers during onboarding, which problems delayed activation, and what the team should fix first.
Include the output you want
If you know how the result will be used, say it.
Examples:
- Return the top churn reasons with supporting quotes.
- Identify the highest-intent leads and explain why.
- Summarize themes the product team can act on.
- Pull customer story quotes that could support a case study.
Goal checklist
Your goal is strong when it names:
- the audience
- the situation
- the decision
- the details Lemma should uncover
- the output the team needs
Understand why recently churned customers cancelled, what they tried before leaving, whether the issue was product, pricing, support, timing, or fit, and what would have changed their decision. Return themes, quotes, and recommended next actions.
Next step
Choose whether the study should run as text or voice.